Interpretations of Individualistic and Collectivistic Drinking Messages in Beer Commercials by Teenagers from Five European Countries

Hellman, M., Gosselt, J. F., Pietruszka, M., Rolando, S., Rossetti, S., & Wothge, J. (2010). Interpretations of Individualistic and Collectivistic Drinking Messages in Beer Commercials by Teenagers from Five European Countries. Cross-Cultural Communication, 6(4), 40.