Women’s changing responsibilities and pleasures as consumers: An analysis of alcohol-related advertisements in Finnish, Italian and Swedish women’s magazines from the 1960s to the 2000s


Törrönen J., Rolando S. (2016). Women’s changing responsibilities and pleasures as consumers: An analysis of alcohol-related advertisements in Finnish, Italian and Swedish women’s magazines from the 1960s to the 2000s. Journal of Consumer Culture, 17(3), 794-822. DOI: 10.1177/1469540516631151